Startup Fashion Week Archives - Wet Haute Tech
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Startup Fashion Week Tag

The future is shaped by the community who foster it, and last week I was proud and honoured to be a part of a community dedicated to shaping the future of fashion. I may not be a designer, a fashion house, a tech startup or a VC, but I am a someone who wants to see emerging designers and fashion-tech startups take on this intense and often challenging industry. Last week Startup Fashion Week (SFW) kicked off for the third time and once again I was thrilled to be there. The highly successful five-day event provides a platform for emerging designers and fashion-tech startups to increase visibility through networking events, conferences, and a prestigious runway show. For those who felt a sense of loss when Toronto Fashion Week announced it’s downfall, SFW became not just the remedy but a solution for championing the success of the Canadian fashion (and tech) industry.
Many were left heartbroken by the news of Toronto Fashion Week’s demise last Thursday. But all is not lost. The bi-annual event which highlights the best and most innovative designers, hosts parties galore, and features oh-so-fabulous streets style will hopefully be re-thought, and come back with a vengeance that only Canadians possess. But there is one event that escaped the chopping block in the fashion world, and I was thrilled to see the press release land in my inbox. Startup Fashion Week is back! As the world’s only fashion week to focus on fashion, business, and technology, it is a rare and AMAZING series of events, shows and workshops. Last year I had the opportunity to attend the Future of Fashion Runway Showcase, and I was blown away by the designers and the tech startups involved—I am still obsessed with MAISON CYMA.
It was believed that fashion and technology were industry opposites, but last week that thought wouldn’t have crossed your mind. Startup Fashion Week hit Toronto with Canadian designers and startups that prove that the fashion industry is changing. It takes a community to run a business in this industry, and this week-long program provides conferences, workshops, runway showcases, and guidance to help connect and accelerate entrepreneurs. No longer is the industry limited to the designers and their stylists, fashion tech startups are exploding onto the scene. After all the guest speakers and networking had completed it was time to go out with a bang. This exciting week of exhausting and exhilarating events concluded with the Future of Fashion Runway Showcase and closing party. This highly coveted affair featured a runway packed with fashion and tech, and the evening was--of course--coated in cocktails. Before the models hit the catwalk guests were invited to chat with some of the designers who were featured in the show. So with a Fireball Whisky cocktail in hand I fell in love with some new designs and tech toys! My first stop was with the Telus booth that was featuring the new Moto 360 2 smartwatch. Now as an avid Apple fan and a devoted cult follower of all things Mac I wasn’t sure why I even went over but I did (I blame the cocktails). Instead of shaking my head in disgust at my beloved Apple’s competitor my heart skipped a beat. These smartwatches fit on my wrist perfectly; it was like I was Cinderella and Moto was my glass slipper (not sure about the Prince Charming, but he was a really nice Telus Ambassador). As someone who has creepy childlike wrists, it was nice to see a watch that wasn’t overwhelming and bulky. The interface looked great, and all the features were there. It slightly hurts me to say this, but the smartwatch point goes to Motorola (for now). Have I added this to my Christmas list? You betcha! [caption id="attachment_170" align="aligncenter" width="960"]Moto 360 2 smartwatch Moto 360 2 smartwatch[/caption]