18 Apr Wearables Get a Taste of Luxury Thanks to WiseWear
Diamonds are a girl’s best friend… Wait, no! It’s Spanx, definitely Spanx. On second thought let’s go with wearable tech! (The #FutureIsNow ladies).
Over the past year and a half, I have spent more cash on one of these categories (don’t worry it’s not the elasticated underwear). I have handed over my pennies in favour of technology that promised to help keep track of my hectic and sometimes unhealthy lifestyle.
From fitness trackers to wearable cameras a common theme among my growing collection has become apparent–plastic, plastic, and more plastic. Don’t get me wrong there is nothing wrong with plastic but now and again I feel like my wearables look like yet another accessory for Mattel’s material girl.
Then something miraculous happened–well maybe not miraculous–but it was finally a step in the right direction… WiseWear! The smart bracelet, dubbed Socialite, was introduced as an alternative to that sweaty piece of rubber that many of us sport around our wrist. The luxurious wearable is more than a step counter and security device; it is downright delectable. Finally, a device that’s practical and posh, perfect for anyone who likes a little function with their fashion.
What Can WiseWear’s Socialite Do?
After a childhood obsessed with Buffy the Vampire Slayer you would think that I would have picked up some pretty sweet moves–apparently not. I still find myself pulling out my keys on a late night streetcar and instinctively slipping them between my fingers like I’m Edward Scissorhands. Sometimes you just feel a little anxious when you walk home alone at 3 am.
But unlike Mr. Scissorhands, I would probably do more damage to myself than a shrub, let alone an attacker. So rather than put myself at risk of impaling myself on my house keys Wisewear’s Socialte collection offers a better sense of security through built-in distress messaging. All you have to do is tap the bottom half of the bracelet to notify your emergency contacts, and they will receive a text message and your GPS location.
Fitness & Step Counter
If you walk without a fitness tracker, do those steps count? There have been many times that I have slipped off my Fitbit because its “elastomer material” was just not doing it for me on my night out. I love my Fitbit HR, but it just doesn’t look right when you have a champagne flute in hand. So what to do if you are out on the town tearing up the dance floor but you don’t want to miss a step? Once again, WiseWear’s collection steps up to the plate. Their luxury wearables not only look picture perfect with a glass of Veuve Clicquot but they can track your steps, distance, calories, and activity. You can also set goals and track your progress with the app.
The Calder bracelet would be perfect for stopping divots at Polo for Heart in June. Champagne and polo, I can’t wait!
Like many tech addicts, I spend my nights cuddled up to my iPhone, rather than my partner. There isn’t a notification that I don’t jump at… it’s sad, I know. Is there a cure for this behaviour? Probably, but I don’t have the time for self-help books or the willpower. Rather than let an addiction ruin your attention span Socialite will notify you with gentle vibrations for important calls, texts, and reminders. No more whipping out your phone for yet another Instagram like. Thanks to WiseWear you can stay connected but not distracted!
Other Sexy Features…
In addition to its practical functions, Socialite brings something new to the wearable tech world, luxury! The whole collection is gorgeous and is something I would wear whether it was packing a high tech punch or not. Each bracelet is made of brass and plated in precious metals, such as 18K gold and palladium. These materials offer resistance to both water and tarnishing and are anti-microbial and hypoallergenic.
The WiseWear team, led by Dr. Gerald Wilmink took CES by storm this year. I had the pleasure of speaking with one of the team members before they took off for the tech tradeshow and I have been watching their progress in the industry ever since. So what’s next for the fashion tech company?
They have recently partnered with Iris Apfel, the 94-year-old fashion legend. She will be helping the team to design their next collection and expand the line beyond bracelets. With Apfel at the design helm, I am already shaking with excitement in anticipation over the new line.